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A little character
for the home of tomorrow.

The selected direction brings the playful atomic-age lettering of option A together with option B’s home, solar, and circuit symbol.

Selected HearthGrid logo, combining a home and circuit emblem with lively coral lettering and a seafoam orbit.

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HearthGrid compact house, solar and circuit emblem

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The broadcast identity

The HearthGrid Show title logo

Download show logo

HearthGrid chrome and enamel television badge

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The first four directions

Four original HearthGrid logo explorations: atomic optimism, home and intelligence, television show badge, and clean retro futurism.

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AI-generated brand explorations for HearthGrid. November 4, 2026. The TSG team.